In residential markets, VoIP is a "must offer" service. Without the additional revenue per user , WiMAX does not offer a compelling reason to switch from other forms of residential broadband. When bundled with broadband internet access and IPTV, a WiMAX triple play becomes very attractive to residential subscribers. Given the QoS, security and reliability mechanisms built into WiMAX, sub-scribers will find WiMAX VoIP as good or better than voice services from the telephone company.
Another powerful application in WiMAX, is Internet Protocol Television (IPTV). IPTV enables a WiMAX service provider to offer the same programming as cable or satellite TV service providers. IPTV, depending on compression algorithms, requires at least 1 Mbps of bandwidth between the WMAX base station and the subscriber.
In addition to IPTV programming, the service provider can also offer a variety of video on demand (VoD) services. The subscriber can select programming a la carte for their television, both home and mobile, viewing needs. This may be more desirable to the sub-scriber as they pay only for what they want to watch as opposed to having to pay for doz-ens of channels they don't want to watch. IPTV over WiMAX also enables the service provider to offer local programming as well as revenue generating local advertising.
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